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古樓攜手亮相第100屆春糖會

作者 :| 瀏覽量:| 發布時間:2019-03-20

今年的成都春季糖酒會是第100屆全國糖酒商品交易會。古井貢酒第五年在四川省人大會議中心布展,面積達2000平方,與黃鶴樓酒攜手再次打造春糖會單體面積較大的獨立展廳。317日“古樓薈”首日,古井展廳氣氛熱烈,賓客往來不息。

展廳以中國宮廷文化為創意元素,以古井紅為主視覺,配備現代感的高清LED大屏,整體設計端莊典雅,彰顯了古井貢與黃鶴樓的品牌氣質形象。

古井集團和北京歌德盈香聯合展出了近50來年的古井老酒系列產品,讓廣大客商重溫記憶中的那瓶古井貢老酒。



隨著歲月的沉淀,古井貢老酒的價值在現場得到了充分的印證。古井老酒展區的訪客不斷,爭相打探和咨詢。


“古井貢酒年份原漿”與“黃鶴樓大清香”系列產品領銜亮相,發力次高端的年份原漿中國香古7、古8、古20等新品與黃鶴樓大清香和1979等深受歡迎。


本屆春糖,黃鶴樓酒“一樓三香”全系戰略產品也全線亮相,現場推出了“萬瓶美酒免費送”的配套活動。


面對新零售和市場細分的需求,古井貢酒在2018年推出戰略單品——古井小罍,成為古井緊跟市場趨勢,發力小酒市場,聚焦年輕消費群體的重要一步。



順應健康化飲酒趨勢,古井貢酒針對健康型白酒原理、工藝等,歷時五年研發,推出了古井貢酒37℃亳菊酒,吸引不少目光。


“古樓”全國化市場布局穩步推進,也讓更多的商家看好古井集團的未來。據統計,糖酒會第一天,與古井表達強烈合作意向的客戶多達百余家,第二日超過150家,覆蓋全國各省級市場。

酒類行業中有著“晴雨表”和“風向標”之稱的春糖會,無疑成為“窺伺”整個產業發展的前沿陣地。


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